Your Advantage Resource Hub

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Economic Dashboard

Economic data can be a powerful resource to tell the story of a community while supporting business and investment decision making. Did you know that our region has one of the highest-educated per-capita populations in the world with more than 75% of individuals aged 25-54 in our region having tertiary education in trades, college, and/or university? Our region is the home of Memorial University of Newfoundland and Labrador and its Marine Institute campus along with 3 College of the North Atlantic campuses.

This interactive dashboard presents key economic and demographic indicators for the St. John’s Census Metropolitan Area to support informed investment and strategic decisions. Organized across themes, the data highlights local market strengths, workforce capacity, economic performance, and growth potential relevant to businesses considering expansion or investment.

All charts are interactive—hover to view detailed values, select elements to refine results, and use the navigation buttons along the side to move between dashboard sections. The map comparison tool enables benchmarking against other census metropolitan areas, providing additional context for evaluating opportunities.

The City of St. John's, the Town of Conception Bay South, and the Town of Paradise are vibrant communities with bustling economies. For the latest economic data in each individual community, check out the links available beneath the dashboard.

Quality of Life

The capital region is shaped by its geography, its people, and the experiences it offers. The interactive dashboard below brings together key place-based insights that reflect the region’s livability. Offering a snapshot of the community and lifestyle that attract residents, students, and businesses alike.

Community Profile

The Community Profile dashboard brings together key information about the local economy and population. It provides a practical snapshot of who lives here, offering context for planning and decision-making.

Market Advantages

Understanding local consumers is essential for attracting and growing business. The interactive data below highlights key economic and demographic characteristics of our consumer market, offering a snapshot of purchasing power, trends, and opportunities.

Industry Intel

The Industry Insights dashboard looks more closely at how different parts of the regional economy are performing. Select or search for an industry to explore trends, comparisons, and where businesses are located across the region.

Additional statistical information can be found through the Community Accounts https://nl.communityaccounts.ca/ maintained by the talented folks at the Newfoundland and Labrador Statistics Agency.

If you are looking for anything specific or would like to chat about anything you see here, please connect with Brian Peach, Director of Economic Growth (bpeach@advantagestjohns.ca). Advantage St. John's has access to additional sources of information and a network of allies throughout the economic development sector that can provide additional insights and find whatever information you may be seeking.